Submitted by kamila on 19 November, 2010 - 11:27.
Department of Pragmatics of English Language invites all interested to attend a lecture by Dr Tanja Gradečak-Erdeljić (University of Osijek)
EUPHEMISMS AND DYSPHEMISMS IN POLITICAL DISCOURSE
In this talk we shall explore the network of meanings established through the interplay of metonymy, metaphor and blending together with their effect in the light of some pragmatic universals and individual and idiosyncratic interpretations, thus emphasizing the workings and importance of Fauconnier’s pragmatic function criterion as embraced by Barcelona (2003).
We shall first present a few case studies stressing the differing foregrounding and backgrounding force that metonymy has in producing the pragmatic effect of euphemistic and dysphemistic expressions (e.g. the dysphemism chickenhawk as an instantiation of the metaphoric mapping HUMANS ARE ANIMALS cognitively based on the metonymic mapping CHARACTERISTIC PROPERTY FOR A PERSON or vice versa (Radden & Kövecses 1999) and cases ascribed to the metonymic mapping PART OF A SCENARIO FOR THE WHOLE SCENARIO, which has proven very productive in some of the euphemistic expressions).
Secondly, we shall present a case study of the metaphor HUMANS ARE PLANTS during the Croatian presidential election campaign towards the end of 2009 and the beginning of 2010, and the pragmatic effects achieved by the intertextual use of many figurative expressions ensuing from that underlying conceptual metaphor.
The lecture will take place on 23rd of November at 15:30-16:30 in 601A
If you need further information, please don't hesitate to contact:
Dr Katarzyna Bromberek-Dyzman
submitted by Dr Kamila Dębowska
